The year 2019 is the period in which the titles referring to the Japanese culture are more often appearing on the shelves of Polish bookshops, more rāmen bars appear on the streets of larger cities, thus dethroning sushi restaurants - the hackneyed icon of the 2000s. It is also the time of unlimited mobile internet, which has become a natural extension of our lives, blurring the boundaries between real and virtual. Netsuke are small sculptures attached to a kimono belt of various shapes and colors, the task of which was to hang pouches for handheld items. Its form resembles modern tamagotchi - AR (Augmented Reality) application on the phone. One of the export goods, representing Japan's foreign policy known as Cool Japan, is the figure of a virtual idol. Netsuke is one of them - ideal woman who is a product of male fantasy and internet culture.