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'Welcome to B3IG3' by Andreas Knag-Danielsen at Museum Anna Nordlander, Skellefteå

Welcome to B3IG3 
by Jennifer Chan 

Escape into Scandinavian luxury with artist-decorated hotel suites in B3IG3, a city-hopping series of one-night installations by artist-turned-flight attendant, Andreas Knag-Danielsen. 

Offering private walkthroughs as a drag host, Knag-Danielsen presents up-and-coming European talent in hotel rooms. The suite is his gallery; the elevator is his runway. Ding! Welcome cyborg wannabee’s TECH2000, PROTEINA, MOIST, CLICKBAIT and HIGH DEFINITION! 

B3IG3 is where the party begins, where ANYBODY gets to feel like they’re SOMEBODY. 

Check in at our B3IG3 guest table. Strike a pose against ceremonial chiffon curtains. Meander over a two-thousand euro rug while wearing iridescent shoe covers. Breathe in lightly fragranced indoor scent while admiring the most contemporary art. Discover your inner B3IG3. 

(It’s pronounced “beige”, by the way.) 

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The exhibition “Welcome to B3IG3” by Andreas Knag-Danielsen drags you into the world of his latest project, B3IG3. B3IG3 is a performative and curatorial platform that invites an artist, or a group of artists to utilise a hotel room as an exhibition space and to work with its specific context. Knag-Danielsen is the host and the context for the occasion: he performs real life avatars based on his enjoyment of drag aesthetics, queer alienation and the meeting between the digital and physical world. Guiding an audience from the lobby up to a hotel room exhibition, the experience is celebratory and odd: a tech-conference-turned-queer-art-show. 

Throughout his practice, Knag-Danielsen explores his ongoing love-hate relationship to technology and its pathological repercussions in relation to his identity and psyche. Mirroring our growing dependency on apps and social media, Knag-Danielsen has been using his performances and its materials to accumulate physical works of art as a part of this project. 

For the first time since he launched the project in 2018, photographs of all the characters, customized outfits based on previous art works, wearable textiles and video documentation from previous events will be gathered as an elaborate installation at Museum Anna Nordlander. In continuance with the exhibition’s theme, Jennifer Chan has created a travel catalogue that introduces all the characters of the B3IG3 “army”. Welcome to B3IG3! 

16.11.19 — 15.3.20

Museum Anna Nordlander

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